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Renesas Electronics America Enables Innovation at the Edge at Arm® TechCon 2017

Visit Booth #207 and Explore Technology Advances for Embedded and Machine Vision, User Experiences, and Secure IoT Design for the Connected World of Tomorrow

SANTA CLARA, Calif. — (BUSINESS WIRE) — October 24, 2017 — Renesas Electronics America Inc., a premier supplier of advanced semiconductor solutions, will highlight embedded innovation that is enabling companies to accelerate their next “BIG IDEAS” to market at Arm® TechCon, which takes place October 24-26, at the Santa Clara Convention Center in Santa Clara, California.

Advances in connectivity and cloud-based technologies, evolving security requirements for internet-of-things (IoT) applications, and changes in how users are interacting with their connected devices at the “edge” – these are creating new opportunities as well as challenges for IoT design. At booth #207, Renesas will showcase RZ microprocessor (MPU)-based solutions for applications ranging from smart kitchen appliances to the Industrial IoT (IIoT) to healthcare supply chain management. Renesas will also exhibit chip-to-cloud and IoT security approaches with its Renesas Synergy™ Platform.

Technology Insights

Mark Schaeffer, Sr. Product Marketing Manager for Cybersecurity, will join representatives from Secure Thingz, Arm IAR Systems, and Semiconductor Engineering to address how best to enable OEM’s to protect their solutions, and support life cycle management in the panel “Ensuring Your Supply Chain of Trust – Whose Problem is It?”

Schaeffer and Kaushal Vora, Global Segment Lead for Healthcare, will also discuss the need for layered security, and end-to-end product lifecycle security in their technical session, “A Platform Approach to Securing Your Medical Devices.”

Wil Florentino, Industrial Automation Segment Specialist, will explore different considerations in leveraging a real-time industrial gateway for the IIoT in his technical presentation, “Build Your Own Industrial IoT Use Case with a Real-Time IIoT Gateway.”

Technology Demonstrations

Renesas Electronics Corporation will share insights on solutions and techniques that allow IoT system developers to take their smart solutions from prototype to market quickly and effectively.

For more information on Renesas, follow Renesas Electronics America at @RenesasAmerica on Twitter and http://www.facebook.com/RenesasAmerica.

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the world's number one supplier of microcontrollers and a premier supplier of advanced semiconductor solutions including microcontrollers, SoC solutions, and a broad range of analog and power devices. More information about the products offered by Renesas Electronics America can be found at http://am.renesas.com.

(Remarks) Renesas Synergy is a trademark of Renesas Electronics Corporation. ARM is a registered trademark of ARM Limited (or its subsidiaries) in the EU and/or elsewhere. All other registered trademarks or trademarks are the property of their respective owners.



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