Lego Systems, Inc. Introduces Hundreds Of New Building Sets To

Lego Systems, Inc. Introduces Hundreds Of New Building Sets To Inspire Creativity In Children Of All Ages

LEGO Brand x The Walt Disney Company
LEGO Disney™ offers seven new sets featuring beloved stories and characters including Elsa and Olaf from Frozen™ and Disney Princess favorites including, for the first time, Mulan. A new "Build & Swap" feature enables children to use their imagination to combine sets to form an ultimate castle. Disney characters also appear in several LEGO DUPLO and LEGO Juniors sets, highlighted by the debut of upcoming Disney Pixar's Incredibles 2™ in brick form in three building sets launching in May.

LEGO MARVEL Super Heroes brings action-packed building sets inspired by the renowned comic books and upcoming theatrical releases, including Black Panther™. New Mighty Micros feature MARVEL Super Heroes and villains plus their mini vehicles.

The LEGO Star Wars™ collection adds 28 new building sets based on characters and scenes from various episodes of the film and animated television series, including Star Wars: The Clone Wars, Star Wars: The Last Jedi, and the upcoming Solo: A Star Wars Story. Fans can also create five new buildable figures of favorite characters.

LEGO Brand x Warner Bros. Consumer Products (Ages 5+)
LEGO Unikitty!™, based on the famous unicorn cat princess from the Warner Bros. film, The LEGO Movie, now has her own animated series, Unikitty!™, produced by Warner Bros. Animation and currently airing on Cartoon Network featuring Princess Unikitty and her brother Prince Puppycorn™. Five new building sets and a series of collectibles launch in August, enabling kids to recreate favorite stories or imagine and build new ones.

Bringing the Harry Potter™ and Fantastic Beasts™ films to life in LEGO form in the second half of 2018, the new Wizarding World inspired building sets recreate the action-packed storylines from the films and feature a cast of fan-favorite wizards, Muggles and magical creatures – from Harry Potter, Ron Weasley and Hermione Granger to Newt Scamander and more. Fans will also be able to collect their favorite Wizarding World characters in new LEGO BrickHeadz building sets.

Characters return from the film, The LEGO Batman™ Movie, with five new building sets where fans can further explore the most exciting scenes and vehicles from the film, including The Bat-Space Shuttle™.

LEGO DC Comics Super Heroes™ returns with new building sets inspired by DC's comic books and the Warner Bros. Studio's theatrical releases, including Superman™, Justice League™, and the upcoming release of Aquaman™. New Mighty Micros feature DC Super Heroes and Super-Villains plus their mini vehicles.

Physical to Digital Play
This year marks 20 years of digital LEGO innovation ushered by LEGO MINDSTORMS®, the robotics toolkit introduced in 1998, pioneering the idea of "smart" play for the brand and the toy industry. The LEGO tradition of innovation continues with a new "Powered-Up" app remote control compatible with select building sets in 2018 that will put dynamic motion control of built models in the hands of kids, including a LEGO CITY Passenger Train and an iconic vehicle to be announced later in the year.

Following the successful launch of LEGO BOOST in 2017, two new experiences merge LEGO NINJAGO and LEGO CITY with the build & code toolkit to expand the play potential. Finally, a new LEGO DUPLO Steam Train allows kids as young as 2 years old to tinker with their ability to "code" with low-tech brick accessories that enable cause & effect play exploration.

About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough", the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.

The MACK trademarks and designs are registered rights of the AB Volvo Group and are used pursuant to a license.

Ferrari: Produced under license of Ferrari S.p.A. The name FERRARI, the PRANCING HORSE device, all associated logos and distinctive designs are property of Ferrari S.p.A. The body designs of the Ferrari cars are protected as Ferrari S.p.A. property under design, trademark and trade dress regulations.

Ford Motor Company Trademarks and Trade Dress used under license to the LEGO Group. © M_Sport Ltd (2018)

Porsche: Under license of Porsche AG.

TM & © Cartoon Network (s18)

© 2018 Mojang AB and Mojang Synergies AB. MINECRAFT is a trademark or registered trademark of Mojang Synergies AB.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. J.K. ROWLING'S WIZARDING WORLD™ J.K. Rowling and Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s18)

MEDIA CONTACTS
Amanda Madore, LEGO Systems, Inc.
860-299-6954 / amanda.madore@lego.com

Karen Nolan, Flashpoint PR
650-490-0608 / nolan@flashpointpr.com

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SOURCE LEGO Systems, Inc.

Contact:

Company Name: LEGO Systems, Inc.
Web: http://www.lego.com

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