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Tobii and Qualcomm Collaborate to Bring Eye Tracking to Mobile VR/AR Headsets

STOCKHOLM, March 15, 2018 — (PRNewswire) — Tobii announced a collaboration with Qualcomm Technologies, Inc. to make eye tracking technology available for mobile VR/AR head-mounted displays (HMDs) powered by the Qualcomm® Snapdragon™ 845 Mobile VR Platform. As a leading system on chip (SOC) provider, Qualcomm is positioned as a key technology partner for HMD device makers. For Tobii, today's announcement is an important proof point for the significant demand, and substantial benefits, of incorporating eye tracking into VR/AR hardware.

As a result of their collaboration, Tobii and Qualcomm are creating a full reference design and development kit for the Qualcomm Snapdragon 845 Mobile VR Platform, which includes Tobii's EyeCore™ eye tracking algorithms and hardware design. Tobii will license its eye tracking technologies and system and collaborate with HMD manufacturers on the optical solution for the reference design.  

"Increased interest in the untethered, mobile VR segment, in conjunction with Qualcomm's innovation and technology leadership in this space, further strengthens our excitement about the potential of this market opportunity for Tobii eye tracking," said Oscar Werner, president of Tobii Tech. "At its core, eye tracking fundamentally enables hardware manufacturers to build smarter and more capable devices with greater mobility, that in turn deliver truly immersive and natural experiences to delight users."

Features and benefits of Tobii eye tracking in mobile VR/AR headsets include:

"Qualcomm is focused on transforming the way that people use mobile technologies for entertainment and productivity," said Hiren Bhinde, director of Product Management, XR Technologies, Qualcomm Technologies, Inc. "We added support for Tobii's eye tracking solution to our new Snapdragon 845 VR development kits to help developers create new experiences using a higher quality of gaze interaction that we think will ultimately provide consumers with more intuitive, visually immersive experiences."  

Supporting Materials

This information is information that Tobii AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out below, on March 15, 2018, at 8:10 a.m. CET.

CONTACT:

Ben Conrad, Vice President of Media and Influencers, Tobii Tech, Phone +1 (650) 224-6261, email: ben.conrad@tobii.com 

Sara Hyléen, Director of Communication and Investor Relations, Tobii AB, Phone: +46 709 16 16 41, email: sara.hyleen@tobii.com

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http://news.cision.com/tobii-ab/i/qc-hmd-left-view,c2365326

QC HMD Left view

http://news.cision.com/tobii-ab/i/qc-hmd-right-view,c2365327

QC HMD Right view

http://news.cision.com/tobii-ab/i/qc-hmd-rearright,c2365328

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http://news.cision.com/tobii-ab/i/qc-hmd-top-view,c2365329

QC HMD Top view

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QC HMD FrontLeft

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