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CLO Virtual Fashion Unveils 3D Virtual Fitting Solution at CES 2019 in Partnership with LG

CLO showcases the future of online shopping through ‘AR Smart Mirror’, using CLO’s virtual fitting solution BeneFit-by-CLO

NEW YORK — (BUSINESS WIRE) — February 1, 2019 — CLO Virtual Fashion, a 3D garment simulation technology powerhouse and the developer of 3D design software CLO ( www.clo3d.com) and Marvelous Designer ( www.marvelousdesigner.com), unveiled at CES 2019 ‘AR Smart Mirror’ that enables consumers to virtually try on clothing without getting undressed.

CES 2019, the world’s largest tradeshow for consumer technology, took place on January 8 -11, in Las Vegas, inviting more than 4,500 companies from 150 countries.

‘AR Smart Mirror’ made its debut at LG’s sprawling booth built with the theme "Innovation for a Better Life.” Throughout the three-day exhibition, LG booth was bustling with attendees and visitors trying out the new virtual fitting solution.

AR Smart Mirror integrates CLO Virtual Fashion’s 3D avatar creation and virtual fitting API ‘BeneFit-by-CLO’ ( https://benefitbyclo.com) with LG’s touch screen signage and automatic body scanning technology using 3D camera. Consumers can now have their body scanned automatically, and virtually try on clothing on the Smart Mirror interface without getting undressed. Once the consumer’s body data is extracted from body scanning, a customized avatar is created in real time by AI. Based on the body data of the user’s avatar, AR Smart Mirror recommends the right sizing for clothes created in 3D, and users can accurately check fit by looking at the fit maps in real time. AR Smart Mirror’s offerings not just ends in size and fit suggestions; users can seamlessly move on to purchasing the clothes online directly on AR Smart Mirror.

“With Collaboration with partner companies, we will make a new platform which will change the online/offline fashion retail paradigm with LG’s body scanning and augmented reality technologies,” said Cho Taeg-il, head of LG’s Convergence Center.

Sean Jeon, CTO of BeneFit-by-CLO commented, “We are honored to partner with LG in introducing AR Smart Mirror to the world for the first time at CES 2019, the global stage for innovation in IT/Consumer Electronics. As the world’s leading company in 3D garment simulation, CLO Virtual Fashion will continue innovate, leading the field of fashion tech.”

CLO Virtual Fashion has recently launched its newest and the most robust release, CLO 5, armed with key features including GPU Simulation, New Avatar Sizing Editor, Improved Render Engine, and many more. Through continuing research and development and collaborations with partner companies, CLO Virtual Fashion will strive to spearhead a new era of fashion retail experience with data-driven virtual fitting.

CLO Virtual Fashion is a world leader in 3D garment simulation technology. With more than 10 years of research and development in garment simulation, we envision our technology to become not only the tool to create virtual garments, but also the platform to provide valuable data about garments, designs, and trends, by virtualizing every garment on Earth. Our products range from CLO (3D Design Software for apparel designers and brands), Marvelous Designer (3D Design Software for character artists in gaming and animation companies), Benefit by CLO (Virtual Fitting Platform), to CLOSET (Communications and Archiving Platform for virtual garments. CLO Virtual fashion is a global company with offices in New York, Munich, Seoul, Shanghai, Hong Kong, and Banglore. For more information, visit http://www.clo3d.com/.

 


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CLO Virtual Fashion
Iris Kim
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