LEXUS JOINS FORCES WITH ADIDAS AND ADIDAS S.E.E.D TO CREATE A CUSTOM ALL-NEW LEXUS RX INSPIRED BY MARVEL STUDIOS' 'BLACK PANTHER: WAKANDA FOREVER'

S.E.E.D. (School for Experiential Education in Design) is a 2-year program at adidas in partnership with Pensole Lewis College of Business & Design, that acts as an alternative to a university education in Footwear Design. The program is an Open-Source education model, that leverages industry experts inside and outside of the adidas brand to teach, guide, and mentor students. S.E.E.D. designers learn Leadership and Design skills via the product creation process of bringing "real" products to the marketplace. The program pipelines diverse talent into full-time positions within adidas on an expedited timeline

About Marvel Studios' "Black Panther: Wakanda Forever"

In Marvel Studios' "Black Panther: Wakanda Forever," Queen Ramonda (Angela Bassett), Shuri

(Letitia Wright), M'Baku (Winston Duke), Okoye (Danai Gurira) and the Dora Milaje (including

Florence Kasumba) fight to protect their nation from intervening world powers in the wake of King T'Challa's death. As the Wakandans strive to embrace their next chapter, the heroes must band together with the help of War Dog Nakia (Lupita Nyong'o) and Everett Ross (Martin Freeman) and forge a new path for the kingdom of Wakanda. Introducing Tenoch Huerta as Namor, ruler of a hidden undersea nation, the film also stars Dominique Thorne, Michaela Coel, Mabel Cadena and Alex Livinalli. "Black Panther: Wakanda Forever," directed by Ryan Coogler and produced by Kevin Feige and Nate Moore, opens in U.S. theaters Nov. 11, 2022. ###

About CALTY Design Research
CALTY designs innovative Toyota and Lexus vehicle concepts for the North American market. CALTY was founded in 1973 in Southern California by Toyota, the first automotive company to recognize the importance of California car culture and its powerful influence on national trends. CALTY's headquarters and advanced design studio is in Newport Beach, Calif., while the production design studio is located in Ann Arbor, Mich. Recently, CALTY has been credited with design contributions on the production versions of the 2018 Lexus LC500, 2020 Toyota Supra, 2022 Toyota Tundra and 2023 Toyota Sequoia. CALTY has also created numerous concept vehicles, including the 2014 Toyota FT-1, 2017 Toyota Concept-I, 2018 Lexus LF-Limitless and 2022 Lexus Electrified Sport.

CONTACT:

Sabina Charfauros
(310) 408-3720
Email Contact

 

 

 

 



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