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Adobe Sneaks Object-Aware Editing Engine and Major New Generative AI Innovations for Photo, Video, Audio and 3D

LOS ANGELES — (BUSINESS WIRE) — October 11, 2023 — Today at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) unveiled Project Stardust, a powerful new object-aware editing engine that uses generative AI to revolutionize image editing, and its latest collection of early-stage innovations, highlighting exciting new uses of generative AI and 3D technologies across multiple creative domains, including photo, video, audio, 3D, design and fashion applications. The 11 inventions are featured in Adobe’s annual “Sneaks” showcase, where Adobe engineers and research scientists offer first looks or “sneak peeks” at prototype ideas and technologies, each showing future potential to become important elements of Adobe products that are trusted by millions of users across the world.

Project Stardust enables users to easily select, edit and even delete complex elements in any image, making image editing more intuitive, accessible and time efficient for any user. For example, Project Stardust lets users select persons in a photograph, move them to a different place in the composition and fill in the background where they were previously standing. Users can also change elements like the color of a person’s clothing or the position in which they’re standing – treating any flat images like a file with layers.

“Adobe Sneaks are a can’t-miss, fan-favorite moment at MAX every year, and for good reason – nothing is more inspiring than brilliant employees demonstrating cutting-edge technologies that might power future Adobe products,” said Gavin Miller, vice president and fellow of Adobe Research. “Our passion for creators is at the heart of each Sneak, and this year’s showcase highlights exciting new ways generative AI and 3D technologies can supercharge creative expression, reimagining what Adobe tools make possible.”

With Adobe Firefly, Adobe’s family of creative generative AI models, now commercially available, the range and scope of new applications continues to scale beyond image generation. This class of Sneaks offer powerful examples of how generative AI can reimagine video, audio, animation and motion graphics workflows, supercharging discovery and ideation processes and cutting post-production time from days to minutes.

Photo

Video & Audio

3D & Design

This year’s MAX Sneaks is co-hosted by actor, comedian and singer Adam Devine. Watch the full Sneaks session here and read more about each Sneak on the Adobe blog.

About Adobe MAX

Adobe MAX – the world’s largest creativity event – offers something for creators at all skill levels, from all walks of life, working across all forms of media. Running from October 10-12, the three-day conference in Los Angeles is packed with creative luminaries, musical performances and global, collaborative art projects and round-the-clock networking. Speakers such as actor Adam Devine, record producer, songwriter and entrepreneur Oak Felder, creative director Karen X Cheng, founder Aaron Draplin, and co-founder and creative director Walker Noble will inspire and entertain audiences with their stories and insights into their creative processes. Adobe MAX will also showcase how Adobe is using Firefly with Creative Cloud, Express and Experience Cloud to power a world-class event experience.

Virtual event attendees can livestream keynotes at max.adobe.com starting Tuesday, October 10 at 9 a.m. PT and Wednesday, October 11 at 10 a.m. PT. To catch Adobe’s latest prototype innovations in Adobe Sneaks, tune in live at max.adobe.com on Wednesday, October 11. For more information and to register for MAX, visit max.adobe.com.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.



Contact:

Public relations contact
Frankie Tobin
Adobe
ftobin@adobe.com