In 2023, Chengdu hosted the World University Games, attracting delegations from 113 countries and regions and over 6,500 athletes to come together in Chengdu for a grand event celebrating youth, unity, and friendship. During the Lunar New Year in the Year of the Dragon, GoChengdu planned and launched the "International University Sports Federation Invites You to Video Call" program. They conducted interviews with officials from the International University Sports Federation and student athletes from around the world, reminiscing about their warm memories of Chengdu and sending heartfelt blessings. The video reached an overseas audience of over 400,000 and had nearly 50,000 views. It resonated with international netizens, and many athletes left comments expressing their longing for Chengdu and gratitude towards the city. Aupal, a student ambassador from Uganda to the International University Sports Federation, sent a message in Chinese pinyin, saying "Xin nian Kua lie" (Happy New Year) and extending his wishes to friends in China across the ocean. President of the International University Sports Federation, René Fasel, sent a private message expressing heartfelt gratitude to Chengdu.

"Overseas Chengdu Residents: The Most Nostalgic Taste of Chengdu's New Year" focused on "Chengdu people" living and working abroad. Through video calls, GoChengdu helped them fulfill their New Year wishes and visited the Chengdu they missed the most. In the video, Wang Pingxi, the owner of a Sichuan cuisine restaurant in Japan, expressed her daily longing for her beloved giant pandas. Xiaoyu, a student studying at Nanyang Technological University, yearned to taste her mother's braised pork trotters in Jiandao Alley. Yilin, a Malaysian student studying in Chengdu, wanted to revisit the current "Internet-famous check-in spot" - the Twin Towers.

Social operation and international marketing

Assist Chengdu in "inbound tourism"

How to celebrate the Year of the Dragon in Chengdu? On the Xiaohongshu platform, there are over 1.64 million notes recording the "Chengdu Spring Festival Travel Guide," inspiring global netizens to explore Chengdu through the internet. On the eve of the Spring Festival, GoChengdu carefully designed the online interactive activity "Unlocking Auspiciousness in the Year of the Dragon," offering a variety of new Spring blessings to netizens worldwide.

Cultural tourism: Meet the national trend and unlock new dining experiences at the country's first panoramic immersive Han culture-themed meal show - "Sichuan Banquet"; at the Panda Base, be healed by giant pandas for a whole day; at Wuhou Temple, visit the garden Enjoy the lanterns.

Year of Sports: During the Spring Festival, Chengdu Hot Snow Miracle launches the theme event of the Chengdu Hot Snow Miracle New Year International Ice and Snow Festival, "The Wave of All Nations Welcomes the Spring with Ice and Snow". One stop check-in with the unique ice and snow culture of the world, a 5000 square meter super large entertainment snow park for the whole family to enjoy, and 6 different levels of ski trails for smooth sailing The rich form of ice and snow experience heats up the Chengdu Spring Festival holiday season; There is also a "2020 Street Dance" annual card that takes you to dance in 2024.

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SOURCE GoChengdu