Cinema Is Coming Home: Sony Electronics Introduces its Brightest and Best Sounding BRAVIA® TVs to Further Enrich the Authentic Cinematic Experience at Home

Key BRAVIA TV Lineup Features:

  • All streaming on one screen: Google TV™ brings together your favorite entertainment from across your apps and organizes it all. And with Google Assistant™, users can simply use their voice to search and ask questions.10 
  • Movies included with BRAVIA TV: Get movies included within the SONY PICTURES CORE app (formerly BRAVIA CORE).11
  • Studio calibrated picture: Get picture quality just as the creators intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).3, 4, 5 
  • More immersive movie experience: Get a truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®.12
  • Features for PlayStation® 5: Take PS5® gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.13
  • Perfectly pairs with Sony soundbars: Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home. 
  • All game settings in one place: Game Menu puts all the gaming picture settings and exclusive assist features in one place. 
  • Compatible with BRAVIA CAM: BRAVIA CAM (sold separately) automatically optimizes picture and sound according to the room environment14, and users can enjoy video chat on a bigger screen.3
  • All Eco settings in one place: Eco Dashboard keeps all energy efficiency settings in one place, making it easier to change them individually or in one go.19 

BRAVIA 9 Mini LED Key Features: 
[85" class (84.6" diag.), 75" class (74.5" diag.), 65" class (64.5" diag.)]

  • Mini LED brightness and contrast: Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and Sony's brightest ever 4K TV.
  • Billions of real-world colors: Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.
  • Powerful TV processing: XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Beautiful picture from any angle: Get a premium picture, with reduced glare, from every seat in the room with X-Wide Angle™ and X-Anti Reflection™.
  • Cinematic surround sound: With Acoustic Multi-Audio+™, and support for Dolby Atmos®, up-firing Beam Tweeters and Frame Tweeters produce room filling cinematic surround sound.
  • Loud and clear dialog: Hear people's voices clearly, even in loud action scenes, with Voice Zoom 3™.8 
  • HDMI 2.1 features: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).16 
  • Beautifully designed: Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.17 
  • Premium backlit Eco Remote: Sony's rechargeable and backlit Premium Eco Remote uses approximately 79.7% recycled plastic.

For full BRAVIA 9 specifications, please visit: https://www.electronics.sony.com/Bravia9 (US) and https://www.sony.ca/en/bravia (CA)

BRAVIA 8 OLED Key Features:
[77" class (76.7" diag.), 65" class (64.5" diag.), 55" class (54.6" diag.)]

  • Pure black OLED contrast: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. 
  • Billions of real-world colors: Access billions of accurate real-world colors XR Triluminos Pro™.
  • Powerful TV processing: XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity. 
  • Cinematic sound: With Acoustic Surface Audio+™, hear true immersive audio from the entire screen, perfectly matching sound to the action. The screen is the speaker.
  • Loud and clear dialog: Hear people's voices clearly, even in loud action scenes, with Voice Zoom 3™.8 
  • HDMI 2.1 features: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM, and the newly added Source-based Tone Mapping (SBTM).16 
  • Beautifully designed: Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.17 

For full BRAVIA 8 specifications, please visit: https://www.electronics.sony.com/Bar8 and https://www.sony.ca/en/bravia (CA)

BRAVIA 7 Mini LED Key Features:
[85" class (84.6" diag.), 75" class (74.5" diag.), 65" class (64.5" diag.), 55" class (54.6" diag.)]

  • Mini LED brightness and contrast: Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver captivating brightness and authentic contrast. 
  • Billions of real-world colors: Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro™.
  • Powerful TV processing: XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity. 
  • Cinematic sound: With Acoustic Multi-Audio™, sound positioning tweeters produce wider, elevated sound that matches the picture you see. 
  • Loud and clear dialog: Hear people's voices clearly, even in loud action scenes, with Voice Zoom 3™. 8
  • HDMI 2.1 features: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM, and the newly added Source-based Tone Mapping (SBTM).15
  • Beautifully designed: Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.16

For full BRAVIA 7 specifications, please visit: https://www.electronics.sony.com/Bravia7 and https://www.sony.ca/en/bravia (CA)

BRAVIA 3 LED Key Features:

  • Intelligent TV processing: 4K HDR Processor X1™ intelligently enhances every scene in real-time boosting color, contrast, and clarity. 
  • Real-world colors: With Triluminos Pro™, see over a billion accurate colors for lifelike picture quality that is vivid and bright.
  • Upscale content – Bring back lost detail and see content upscaled to near-4K resolution with 4K X-Reality™ PRO.17
  • Smooth and clear action: See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology. 
  • Full, clear sound: Sony's innovative X-Balanced Speaker™, and support for Dolby Atmos®, provides clear natural sound for all content. 

For full BRAVIA 3 specifications, please visit: https://www.electronics.sony.com/Bravia3 and https://www.sony.ca/en/bravia (CA)

Environmental initiatives:

Sony has set forth an environmental plan called Road to Zero, which aims to achieve zero environmental impact through its business activities and product life cycles by 2050. To contribute to this vision, Sony will pursue innovations for its BRAVIA products that provide the best viewing experience with high picture and sound quality and a premium design all the while contributing to reducing its environmental impact.

Reduced power consumption:

BRAVIA 9 and BRAVIA 7 use Sony's proprietary Mini LED processing technology to automatically optimize each scene to achieve both high brightness and low-power consumption. In addition, the newly evolved Eco Dashboard allows users to easily set and manage various energy saving settings of BRAVIA TVs all at once. Users can check the amount of power used and tips for saving energy18.

Reducing virgin plastic usage in products:

To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use.

From material development to exterior design, Sony has succeeded in significantly increasing the use of recycled materials in its BRAVIA products while maintaining a high-quality finish. SORPLAS™19, a recycled plastic developed by Sony, is used for the back cover20

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