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Adobe’s “Design Made Easy” Event Showcases How Leading Companies are Supercharging Design Across Teams

SAN JOSE, Calif. — (BUSINESS WIRE) — June 11, 2024 — Today, Adobe (Nasdaq: ADBE) hosted its “Design Made Easy” event for global marketers, sales, communications and HR professionals, showcasing how Adobe Express is enabling teams to easily design content while protecting their brands – powered by Adobe’s connected, enterprise-grade creative and experience apps and Adobe Firefly generative AI services and features designed to be safe for business.

Driven by strong product innovation, Adobe Express saw a 96 percent quarter-over-quarter growth in the number of monthly active mobile users and an 86 percent year-over-year increase in the cumulative number of creations made. At today’s event, Adobe Express unveiled more features, including new Presentations and Print capabilities that empower everyone to easily design anything – from anywhere. New generative AI-powered Bulk Create and Generate, Custom Models and Reference Images are supercharging employees with Adobe Firefly generative AI. Locked Templates and the new Firefly Image 3 Model help enterprises protect their brands with AI-powered features designed to be safe for business. Adobe Express also announced partnerships with Microsoft, OpenAI and IBM Consulting.

Whether it's a social post, personalizing and localizing marketing assets, creating presentations or email headers or designing flyers for internal events, teams increasingly need visually compelling content for their day-to-day work. Adobe Express brings generative AI to everyone’s fingertips and supports increased collaboration between business users, creative studio teams and agencies.

“The new Adobe Express is built for business, making it easy for anyone in an organization to design on-brand visual content that drives business outcomes,” said David Wadhwani, president of Adobe’s Digital Media Business. “With Adobe’s responsible approach to AI, strong record of product innovation and proven ability to deliver products that empower businesses of all sizes, Adobe Express offers an unparalleled combination of deep creative expertise and enterprise credentials business leaders and users can trust.”

Leading Brands and Agencies Elevate Design and Scale Content with Adobe Express

Adobe's "Design Made Easy" event featured marketing leaders from large enterprises like Unilever, IBM and Adobe to nonprofits like 100cameras and Limbitless Solutions sharing how their teams are benefitting from Adobe Express. Product demos and real use cases brought their stories to life. For example, marketing teams are instantly creating variations of approved “hero” assets for publishing and reuse. Regional marketers are easily repurposing content from brand teams and localizing it for language, culture and context. Social teams are automating derivatives creation and event teams are designing content at lightning speed. HR teams are making standout assets to attract the best talent and creating relevant content to engage employees in key moments. Sales teams are customizing videos and pitch decks that can be easily shared.

IBM marketing teams are personalizing content while staying on brand using Adobe Express. According to Jonathan Adashek, senior vice president of marketing and communications at IBM, “Marketers are looking for trusted AI that seamlessly integrates into their work. Adobe Express for Enterprise is empowering marketers at IBM to create on-brand content aligned to business objectives that delivers compelling, personalized experiences to targeted audiences."

Dentsu, one of the world's largest global marketing and advertising agency networks, saw a 70% faster time to market by empowering marketers to self-serve with Adobe Express.

According to Aaron Rajan, Global VP for Consumer Experience Technology, Unilever: “Over the last year, we have been pioneering the use of AI technology like Adobe Firefly and Adobe Express with all our marketers worldwide, helping responsibly create and scale on-brand content for our 400 brands across 100+ marketers and 3.2 billion consumers who use our brands every day. Working with partners like Adobe who share our commitment to responsible AI use and our passion for creating great experiences, allows us to confidently scale these technologies across our global workforce."

Empower. Supercharge. Enable. Protect.

At today’s event, Adobe introduced four ways Adobe Express is playing a critical role in organizations’ content supply chains, providing brand stewards with the power to protect their brands while enabling everyone in the organization to quickly and easily design content that elevates their work while staying on brand. Adobe Express also empowers creative professionals to easily work across modalities – including video, design, and animation – and make quick edits or approve content from anywhere so they can spend more time bringing their creative visions to life.

Expanding the Adobe Express Ecosystem

Adobe Express is growing its ecosystem, including new integrations and go-to-market partnerships:

Watch On Demand: “Design Made Easy” Virtual Event

Tune in to the “ Design Made Easy” virtual event to learn from marketing leaders, see demos and hear from practitioners about how Adobe Express is giving everyone the confidence to create, drive brand consistency and conquer the content challenge.

 

Availability

Adobe Express for Enterprise and Adobe Express for Teams are now available.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.



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Marlee Bever
Adobe
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