Apple’s new MacBook Pro features the incredibly powerful M4 family of chips and ushers in a new era with Apple Intelligence

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

Footnotes
1 Testing was conducted by Apple from August through October 2024. Battery life varies by use and configuration. See apple.com/macbook-pro for more information.
2 Testing was conducted by Apple in October 2024 using shipping competitive systems and select industry-standard benchmarks.
3 Based on published technical specifications of shipping competitive chips as of October 2024.
4 Available on Mac computers with Apple silicon and Intel-based Mac computers with a T2 Security Chip. Requires that the user’s iPhone and Mac are signed in with the same Apple Account using two-factor authentication, their iPhone and Mac are near each other and have Bluetooth and Wi-Fi turned on, and their Mac is not using AirPlay or Sidecar. Some iPhone features (e.g., camera and microphone) are not compatible with iPhone Mirroring.
5 Testing was conducted by Apple in August 2024. See apple.com/safari for more information.
6 Results are compared to previous-generation 1.7GHz quad-core Intel Core i7-based 13-inch MacBook Pro systems with Intel Iris Plus Graphics 645, 16GB of RAM, and 2TB SSD.

NOTE TO EDITORS: For additional information visit Apple Newsroom ( www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com.

© 2024 Apple Inc. All rights reserved. Apple, the Apple logo, MacBook Pro, Apple Intelligence, Liquid Retina XDR, Center Stage, Mac, ProRes, iPhone, Final Cut Pro, Xcode, MagSafe, macOS, Siri, Genmoji, Safari, MacBook Air, Apple Store, Magic Keyboard, Touch ID, Magic Trackpad, Magic Mouse, Apple Trade In and AppleCare+ are trademarks of Apple. Other company and product names may be trademarks of their respective owners.



Contact:

Press Contacts:

Michelle Del Rio
Apple
mr_delrio@apple.com

Starlayne Meza
Apple
starlayne_meza@apple.com



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