1. Data Analytics
2. Machine Learning
3. Data Visualization
4. Data Extraction
5. Data Engineering
6. Data Processing
7. Data Mining
8. Experimentation & Testing
9. Deep Learning
10. Generative AI Modeling

Design & Creative

1. Graphic Design
2. Video Editing
3. Presentation Design
4. Image Editing
5. Illustration
6. 3D Animation
7. Video Production
8. Product & Industrial Design
9. Cartoons & Comics
10. Brand Identity Design

Sales & Marketing

1. Social Media Marketing
2. SEO
3. Sales & Business Development
4. Lead Generation
5. Search Engine Marketing
6. Telemarketing
7. Email Marketing
8. Marketing Automation
9. Marketing Strategy
10. Campaign Management

For more research from the Upwork Research Institute, visit: https://www.upwork.com/research. 

Methodology

Skills data was sourced from Upwork’s proprietary database, analyzing freelancer earnings and job postings from January 1, 2024, to October 31, 2024, with demand originating in the United States. The analysis focused on completed jobs where each skill generated at least $100,000 in aggregate freelancer earnings during the period. Year-over-year growth was calculated by comparing freelancer earnings in 2024 to those from the same period in 2023.

About Upwork

Upwork is the world’s work marketplace that connects businesses with independent talent from across the globe. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential. Our talent community earned over $3.8 billion on Upwork in 2023 across more than 10,000 skills in categories including website & app development, creative & design, data science & analytics, customer support, finance & accounting, consulting, and operations.

Learn more at  upwork.com and join us on  LinkedIn,  Facebook,  Instagram,  TikTok and  X.

Contact:
Christine Lee
press@upwork.com