Music has been the key driver behind the early developments in the digital media, both in mobile and fixed networks. While mobile is the preferred technology for listening to music, the business models are not conducive to helping people become accustomed to using these networks for music delivery. Most will use free or cheap Internet sites to gain access to music. A totally unprepared music industry has suffered greatly from the switch to electronic music, and is only now beginning to recover. MP3, or podcasting, has gone well beyond the music application, and millions of podcasts (some in video format) are downloaded daily. All this is also a fair indication of the future direction of the video entertainment and wireless broadband (mobility) market.
Key Topics Covered:
1. Synopsis
2. Developments in 2008
3. Market overview
4. Statistical overviews
5. Key Players
6. Digital Media players - MP3/iPods
7. Podcasting and Vodcasting
8. Historical data
9. Related reports
List of Tables:
- Listening to music - 2006
- Getting/buy music habits - 2006
- Average time spent listening by radio users per week by device - November 2007
- Net Wholesale Sales of Sound Recordings & Music Videos - January - June 2005
- Net Wholesale Sales of Sound Recordings & Music Videos - % Change Since 2004
- Digital music market - revenue and forecasts - 2004 - 2009
List of Exhibits:
- Podcast advertising benefits
For more information visit http://www.researchandmarkets.com/research/594dae/australia_digita.
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