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geoVue Introduces iPLAN Lynx Toolbar to Interact With ESRI's Business Analyst, MapInfo's Anysite, Others

WOBURN, Mass.—(BUSINESS WIRE)—September 15, 2008— geoVue, a leading provider of dynamic location optimization software, today announced iPLAN Lynx Toolbar, an extension of iPLAN Lynx that allows direct interaction with ESRIs Business Analyst and provides an import/export capability for MapInfos Anysite and other applications.

geoVue goes beyond simple site selection. It optimizes locations. Using its innovative solutions and domain expertise, geoVue develops predictive store trade areas that allow clients to decide which markets to enter, expand or exit, how they should optimize store networks within each market and what sites to choose.

The new toolbar functionality enables geoVues iPLAN Lynx users to create iPLAN map layers, market blue prints and other system output. This output can then be exported in native third-party formats and loaded to run within various third-party mapping applications. Using iPLAN Lynx, they can request system output for viewing and create additional analyses for use within ESRIs Business Analyst, MapInfos Anysite and others.

According to David Powell, vice president of Sales and Marketing for geoVue, iPLAN Lynx now enables companies to maintain their existing site screening tools while benefiting from geoVues web-based territory optimization and market planning platform. This allows them to leverage investments in location intelligence theyve already made, while expanding their capabilities with industry-leading analytical tools.

iPLAN Lynx is the only market optimization tool on the market today that uses the road network to determine the optimal number of locations that a given market can support. It is the best available solution used to identify the ideal position of each site to get the most from the entire network. iPLAN Lynx combines the power of mathematical models with the experience of research analysts. The market results come back in minutes as an efficient, practical, reliable and valuable way for franchises and chain facility operators to get maximum returns on their real estate investments.

This latest version of geoVues iPLAN offers a number of breakthrough features, including:

geoVues iPLAN software adapts to changing market conditions. While a market blueprint is a snapshot in time, iPLAN allows clients to update plans and evaluate what-if scenarios as business landscapes evolve. The software allows users to perform the following analyses:

The iPLAN Lynx toolbar is available immediately.

About geoVue ( www.geovue.com)

geoVue is the leading provider of dynamic location optimization software for retailers, restaurants and other real-estate based consumer channels seeking a higher return on capital investment. geoVues state-of-the-art modeling and optimization solutions help its clients holistically plan store networks and prioritize capital investments based on predictive, multi-factor trade areas. Clients prioritize markets to enter, expand or exit; optimize store networks; and localize marketing and merchandising. geoVues unique approach to data and model maintenance provides each client with a localized, real-time geospatial decision-making framework configured for its particular customer-centric strategy. geoVue clients dont leave square footage on the table.

Founded in 1994 and based in Woburn, Mass., the company has more than 125 clients, including Dunkin Brands, CKE, Papa Murphys, Buffalo Wild Wings, Pet Supermarket, Cabelas, etc.

All companies and products listed herein are trademarks or registered trademarks of their respective holders.



Contact:

George Cohen Communications (for geoVue)
George Cohen, 617-325-0011
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