Improving users' guidance and orientation supports navigation system satisfaction

SAO PAULO—October 13, 2009 —/PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced today at Futurecom 2009 that it has significantly increased the amount of visual content available for its NAVTEQ® map for Brazil. This content includes 3D Landmarks and 3D City Models for five of the ten largest cities in Brazil. In addition to Sao Paulo and Rio de Janeiro, content is available for Belo Horizonte, Curitiba and Porto Alegre. NAVTEQ customers incorporate this rich data into navigation systems to improve guidance in busy city environments.

This 3D visual content enhances the navigation experience by enabling detailed representations of reality in navigation systems at key decision points. In providing this level of detail, NAVTEQ customers can develop navigation systems that improve orientation and decision making by drivers while increasing their overall satisfaction with the system that they are using. For example a navigation screen displaying the Se Cathedral in Sao Paulo, the Maracana Stadium in Rio de Janeiro or the Government Palace in Belo Horizonte at the accurate position on the road network can provide a sense of confidence that end users associate with overall system performance and value as uncovered by NAVTEQ consumer research.

"Insights from NAVTEQ proprietary research reveal that consumers correlate visual detail with the ideal navigation device," commented Cindy Paulauskas, vice president Americas map and content products for NAVTEQ. "These findings support our aggressive plan to increase the number of cities offering 3D visual content in Brazil and demonstrate why visual content is important for a premier navigation experience."

All of the NAVTEQ visual content is geo-referenced to the industry-leading NAVTEQ map. And in keeping with NAVTEQ's single database specification, these visual content products are offered in a consistent global format to help NAVTEQ customers quickly and easily move into new geographic regions by reducing application development time.

Beyond this global standardization, NAVTEQ provides technical customer support to assist customers with integrating its map and map products into their applications. Additional marketing programs are also available to provide support in launching these navigation applications and devices.

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.




Contact:

Kim Isele
NAVTEQ
Tel.:+1-312-894-7719
E-mail: Email Contact

Bob Richter
NAVTEQ
Tel.:+1-212-802-8588
E-mail: Email Contact