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NAVIGON Adds Google Local Search to iPhone Navigation App and Reduces Price to $59.99 for Limited Time

NAVIGON App First On-Board Solution for iPhone to Include Google Local Search, Free Update Delivers 13 New Features and Enhancements

HAMBURG — (BUSINESS WIRE) — December 17, 2009 — NAVIGON AG, the leading innovator in the navigation market, today announced the availability of the fourth free update (1.4.0) for its successful iPhone navigation App, MobileNavigator. The comprehensive update focuses on streamlining and accelerating navigation on the iPhone offering key components such as the integration of online Google Local Search into the application, an industry first among on-board navigation Apps for the iPhone. The update includes many new functions such as an enhanced pedestrian navigation, an audiobook mode, directions in a turn-by-turn list format, an Emergency Help function, geographic Coordinate Input and more. In order to introduce this major update to the market, NAVIGON reduces the price of the App from $89.99 to $59.99 until January 11, 2010.

The latest version makes use of the iPhone connectivity capabilities, enhancing the navigation experience with Internet connected services such as recently launched Traffic Live, and now the integration of Google Local Search. Users have instant access to the most up to date point of interest (POI) search results. Simply entering “steak”, for example, provides a comprehensive list of steak restaurants nearby. It is also possible to search for places in a certain area by just adding, for example, the name of the city to the search.

“This comprehensive update once again provides many sought-after features to our customers,” said Gerhard Mayr, NAVIGON vice-president worldwide mobile phones & new markets. “It shows that we are committed to providing our customers the best navigation experience available for the iPhone.” According to the latest market data from Canalys, NAVIGON is the industry leader of on-board/perpetual navigation solutions for mobile phones in the U.S. with a market share of 23 percent.

Version 1.4.0 further extends the efficiency and precision of the iPhone built in capabilities with additional enhancements such as a versatile pedestrian mode transforming the iPhone into a device not only excellent for navigating by car, but also on foot. Pedestrian mode is equipped with the iPhone compass, with in the application and an option for a 3D map with automatic orientation in the direction the walker is headed (3G S only), so users can at a glance know which direction they are moving. Rounding out pedestrian mode includes instant re-route and aerial direction display is only a tap away.

Features and Enhancements of Version 1.4.0:

Availability

The NAVIGON solution is available in the Apple App Store and is equipped with maps of North America (USA, Canada, Puerto Rico & Virgin Islands) from NAVTEQ®.

Besides being available for the iPhone 3G and 3GS, the NAVIGON App also runs on first-generation iPhone or an iPod Touch. Additional accessories are required for GPS navigation on these devices.

For more information, please visit: www.navigon.com/iphone.

Find NAVIGON on:

Twitter:   www.navigon.com/twitter_US

Facebook:  www.navigon.com/facebook

Flickr:    www.navigon.com/flickr

Youtube:   www.navigon.com/youtube

 

About NAVIGON:

NAVIGON AG is a world-leading manufacturer of navigation systems. With its own portable navigation systems, and thanks to its partnership with reputable consumer electronics manufacturers, NAVIGON stands for high-quality GPS navigation on PNDs and mobile phones. NAVIGON also provides professional navigation solutions such as driver-assistance features for the automotive OEM market. NAVIGON was founded in 1991, and employs over 400 workers in locations in Asia, Europe and North America. – NAVIGON. And the world is yours.



Contact:

NAVIGON AG
Johan-Till Broer, +49 40 370 88 540
Public Relations Manager
E-Mail: Email Contact
Twitter: http://twitter.com/JohanTill
or
Public Relations for NAVIGON
Sarah Duckett, +1 415-203-7442
E-Mail: Email Contact
Twitter: http://twitter.com/duckett08