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NAVTEQ Puts Focus on User Experience at the 2010 Consumer Electronics Show

NAVTEQ highlights continuing sophistication and seamlessness of location and navigation solutions for today's active consumer lifestyle

LAS VEGAS, Jan. 6 — (PRNewswire) — NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, is showcasing a broad scope of innovative mapping solutions at the 2010 International Consumer Electronics Show (CES) in Las Vegas (booth #36226, South Hall). The exhibit features NAVTEQ products and services as well as customer demonstrations from leading third-party companies that showcase the evolution of the end-user experience for today's sophisticated consumer.

NAVTEQ Connect is a product showcase area that demonstrates the impactful nature of navigation and location-based solutions to everyday life as consumers navigate through real-world situations while traveling by car or foot.


Location-based solutions and navigation combine with NAVTEQ's advanced visual content portfolio to create a heightened user-experience.


NAVTEQ's enabling technologies offer a glimpse into how NAVTEQ obtains the highest quality levels in data collection as well as the future of location-based innovation:


"For CES 2010, NAVTEQ is demonstrating the continuing advancements in navigation and location solutions and naturally our role in driving these innovations," shared Jeff Mize, executive vice president, sales, NAVTEQ.  "End-users increasingly expect more from their experience and that experience is evolving daily. Our innovative offerings, such as NAVTEQ LocationPoint™ Advertising, and next-generation technology, including Enhanced 3D City Models and NAVTEQ True™, ultimately enables our customers to meet the needs of today's active consumer lifestyle by enhancing their end-user's experience."

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world.  NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 195 offices and in 44 countries.

NAVTEQ, NAVTEQ Traffic, LocationPoint Advertising, Map Reporter, Discover Cities, NAVTEQ Green Streets and NAVTEQ True are trademarks in the U.S. and other countries. All rights reserved.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)

SOURCE NAVTEQ

Contact:
NAVTEQ
2010 International Consumer Electronics Show
Stella Smith of NAVTEQ
Phone: +1-312-894-7614
Email Contact
Bob Richter
Phone: +1-212-802-8588
Email Contact for NAVTEQ
Web: http://www.navteq.com