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Siemens Highlights Industry Software Leadership, Success of Its Product and Production Lifecycle Initiative at Hannover Fair 2010

Demonstrations of Real-World Customer Solutions Showcase Unique Unified Offerings to Help Manufacturers Optimize the Product and Production Lifecycles for Increased Speed and Confidence

HANNOVER, Germany — (BUSINESS WIRE) — April 20, 2010 — The Siemens Industry Automation Division, a worldwide leader in the fields of automation systems, industrial controls and industrial software, today is showcasing highlights of its success around its Unified Product and Production Lifecycle Initiative at Hannover Fair, the world’s leading trade show for industrial automation.

The Siemens Unified Product and Production Lifecycle Initiative was initially unveiled in 2007 following the acquisition of product lifecycle management (PLM) software leader UGS (now Siemens PLM Software). The initiative, now folded into the ongoing operations of the Siemens Industry Automation Division, focuses on the development of new software solutions that unify the product and production lifecycles, thus enabling the company to execute on its software vision.

According to a report published on October 29, 2009 by ARC Advisory Group’s senior analyst for PLM, Dick Slansky, “At this juncture, Siemens has clearly solidified its vision for end-to-end PLM and now delivers solutions based on the original product and production lifecycle initiative. This represented the initial work integrating UGS PLM solutions with Siemens automation technology. Across all industrial sectors, companies continue to focus on productivity and innovation as the major drivers for competitiveness and sustained growth. Siemens addresses these business drivers with an intelligent product and production model that spans all domains of the product lifecycle.”

Demonstrations in Halls 9 and 17 will showcase real-world customer solutions and Siemens’ unique strength in cross-functional integration and reinforce its industry software leadership. A variety of points of integration between the product and production lifecycles will be highlighted including demonstrations of virtual commissioning solutions, a “Virtual Machine” tool offering and several solutions that showcase the integration of PLM and MES (manufacturing execution systems) and PLM with plant design, operations and maintenance.

These demonstrations will showcase the integration that has been achieved through the Siemens Unified Product and Production Lifecycle Initiative and will feature several industry software offerings including:

“The demonstration of these software solutions represents a major milestone in Siemens achieving its vision of becoming the first software and hardware provider to unify the product and production lifecycles, which means true value for our customers,” said Anton S. Huber, president of the Siemens Industry Automation Division. “Being able to bring such applications to market was a key driver behind Siemens’ focus on PLM. Manufacturers will soon be able to choose from a series of end-to-end software solutions from a single source for fast, reliable deployment. In addition, since these are open solutions, they protect companies’ investment and provide them maximum flexibility.”

Siemens Industry Software Sales Channel

Siemens also announced it is consolidating the respective sales channels for product lifecycle management (from Siemens PLM Software), manufacturing execution systems (from Industrial Automation Systems) and plant lifecycle management (from the former Comos Industry Solutions) at the country level under the legal entity name of Siemens Industry Software.

“The Siemens Industry Software teams will accelerate our ability to deliver our entire software portfolio to the market more effectively,” said Huber. “The combination of these teams is part of Siemens’ strategy to significantly expand its business in industry software and provide exciting new opportunities for our customers, our employees and our business.”

About Siemens PLM Software

Siemens PLM Software, a business unit of the Siemens Industry Automation Division, is a leading global provider of product lifecycle management (PLM) software and services with nearly 6.7 million licensed seats and 63,000 customers worldwide.

Headquartered in Plano, Texas, Siemens PLM Software works collaboratively with companies to deliver open solutions that help them turn more ideas into successful products. For more information on Siemens PLM Software products and services, visit www.siemens.com/plm.

About the Siemens Industry Automation Division

The Siemens Industry Automation Division (Nuremberg, Germany) is a worldwide leader in the fields of automation systems, industrial controls and industrial software. Its portfolio ranges from standard products for the manufacturing and process industries to solutions for whole industrial sectors that encompass the automation of entire automobile production facilities and chemical plants. As a leading software supplier, Industry Automation optimizes the entire value added chain of manufacturers – from product design and development to production, sales and a wide range of maintenance services. With around 39,000 employees worldwide (September 30), Siemens Industry Automation achieved sales of €7.0 billion in fiscal year 2009. www.siemens.com/industryautomation

Note: Siemens and the Siemens logo are registered trademarks of Siemens AG. NX, Teamcenter and Tecnomatix are trademarks or registered trademarks of Siemens Product Lifecycle Management Software Inc. or its subsidiaries in the United States and in other countries. All other trademarks, registered trademarks or service marks belong to their respective holders.



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Siemens PLM Software
Reiner Schoenrock, +49 173 706 8948
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