DUBLIN — (BUSINESS WIRE) — April 23, 2010 — Research and Markets( http://www.researchandmarkets.com/research/5d94a0/opportunities_in_3) has announced the addition of the "Opportunities in 3D Visualization, Simulation, & Training 2010-2015: Defense & Government" report to their offering.

Opportunities in 3D Visualization, Simulation, & Training 2010-2015: Defense & Government is a comprehensive study on the market for technologies that enable military, emergency response, planning, and other government agencies to conduct training and education, data analysis, system simulation, and similar virtual tasks through the use of 3D computer graphics systems. This report covers the hardware, software, and services that make these systems possible and focuses on the market and technology trends that will help shape these markets over the next several years. Included are five-year forecasts for spending in the 3D VizSim market within the defense and government segment and its sub-segments of civil aviation, civil services, military, and research and administration and within the hardware and software product categories and by major geographical region.

Definitions

Acacia Research Group adheres to established industry definitions where possible and defines technology areas and markets where necessary.

• 3D Visualization, Simulation, and Training (3D VS&T) The market for technologies, products, and services that enable the creation, presentation, and/or interaction with data sets and presentation of those data sets to users via computer-generated 3D graphics. In this report, we refer to three separate components of the market: hardware, software, and services.
• Hardware Any devices used in the creation and deployment of 3D VS&T applications. Includes computing devices (PCs to supercomputers), graphics processors (add-in cards to image generators), display devices (monitors and head-mounted displays to group-immersive displays), input devices (keyboard and mouse to motion/position sensing systems), and other devices including motion bases, custom input/output systems, etc.
• Software Off-the-shelf and custom software products used in the creation and deployment of 3D VS&T applications. Includes content creation packages, development tools, graphics and other APIs, database systems, operating software, etc. This product category includes tools and middleware (T&M) described below.
• Services Any services purchased for the purposes of creating, deploying, or maintaining 3D VS&T applications including content creation, application development, systems integration, training, maintenance and servicing, etc.
• Tools & Middleware (T&M) Tools are programmer and artist tools for creating interactive graphical applications. Middleware is any software layer that provides additional functionality to an application, including graphics APIs, physics, artificial intelligence and even more specialized tasks such as sensor simulation or ergonomic evaluation.

Opportunities in 3D Visualization, Simulation, & Training 2010-2015: Defense & Government brings you the data, insight, and advice you need to successfully leverage your existing technologies and expertise into new markets.

Spending in the defense and government segment is still growing despite tough economic times. Governments all over the world are looking at 3D technology as a way to stay competitive on the world stage, reduce costs in training a large workforce, secure transportation and travel systems. Militaries are increasingly using 3D technology as a standard training tool for nearly every member of the armed services. Research and administrative agencies are looking to 3D technology to support research projects in areas ranging from transportation planning to disease research and control. Civil aviation agencies are employing 3D technology to visualize security planning, train personnel, and screen baggage and passengers. Civil service agencies are increasingly seeing the value of implementing 3D technology in law enforcement outside of the lab and in the courtroom.

This study takes an in-depth look at the existing and potential opportunities for technology providers in the government and defense 3D visualization, simulation, and training markets worldwide. It includes forecasts for growth in spending on hardware, services, and software in the civil aviation, civil services, military, and research and administration sub-sectors. Acacia Research Group engaged the services of Daniel Research Group to design and develop custom Excel/VBA-based modeling tools to support and facilitate the forecasting process. These tools allowed Acacia Research Group to accurately and efficiently transform qualitative assessments of technology and market trend, accelerators, and inhibitors into quantitative terms. The tools utilized Daniel Research Groups' SegmentSolver and MatrixSolver proprietary methodologies.

If you are ready to move your company beyond its current markets then the data and insight you'll find in this product will prove an invaluable resource. The study is intended for entertainment technology marketers, project and product managers, and executives who want to know more about upcoming opportunities.

Executive Summary:

Defense and Government 3D Visualization, Simulation, and Training Market to Grow Quickly

Worldwide spending on hardware, software, and services for 3D visualization, simulation, and training in the defense and government segment will reach $16.5 billion in 2010 and grow to $20 billion by 2015, according to Acacia Research Group's latest market study, "Opportunities in 3D Visualization, Simulation, & Training 2010-2015: Defense & Government."

The 3D visualization, simulation, and training defense and government market is on the cusp of another disruption. 3D capable browsers, ubiquitous 3D on the desktop, in notebooks, and in handheld devices will make 3D accessible to a large portion of the defense and government workforce, says Christine Arrington, senior analyst, Acacia Research Group. Hardware makers, application developers, and service providers will have to evaluate their business models and their development strategies to take advantage of the new opportunities that will appear worldwide over the next five years. Those who adapt will benefit those who do not will suffer.

A perfect storm is brewing that will bring 3D content creation technology from the entertainment industry to the defense and government segment on a much larger scale than previously seen. The entertainment market has pulled back on spending, leaving many tool and middleware makers wondering how they are going to survive until consumer spending on games and films returns to high levels. At the same time, government agencies around the world are realizing the value of 3D applications for training and visualization. 3D capabilities are becoming ubiquitous across agencies as computers with basic graphics hardware that can run 3D applications penetrate most agencies. 3D capable browsers will be the next phase in 3D everywhere.

Many tool and middleware companies have worked with government agencies, particularly military agencies for many years. However, 3D was a luxury that was usually reserved for the high-end mission-critical jobs. Visualization, simulation, and training systems typically cost agencies millions of dollars. Entertainment technology is set to change that business model on a huge scale. Off-the-shelf middleware products such as game engines, physics, and artificial intelligence will allow agencies to commission applications at much lower prices. Content creation companies have spent many years developing packages that focus on making applications easier to use for non-programmers, and creating subscription business models that fit more appropriately in the per-seat purchase model of many government agencies.

Entertainment industry content creation technology will allow 3D applications to spread throughout the thousands of job titles in the many different government agencies around the world, helping push strong growth in the segment. The biggest challenge will be adjusting revenue models, customer support systems, and integrating real-world content into the development. Companies that can successfully navigate these challenges will see the defense and government visualization, simulation, and training market become an important new revenue stream.

The military sub-segment will continue to be the biggest spender on 3D technology. The biggest change will be that growth in spending on 3D technology will no longer concentrated in Western markets. Militaries in Asian and Middle Eastern markets will adopt 3D visualization, simulation, and training technology very quickly.

Research and administrative spending will provide 3D technology companies with a diverse set of opportunities. Access to 3D capable computing on the desktop will allow agencies ranging in responsibility from agriculture to health services to adopt desktop simulation and training in many job categories.

Civil aviation spending sponsored by governments will be a smaller market, but security, construction, and air traffic management upgrades will keep 3D technology in high demand. The civil service segment will be one of the toughest with law enforcement and emergency response agencies focused on other technology priorities over the next five years.

The defense and government segment will offer 3D technology makers huge opportunities over the next five years," says Arrington, "Many government agencies and government funded projects will turn to 3D technology for advanced training and analysis. No agency is looking to waste money right now so any technology that can prove it saves a government money will have an advantage.

"Opportunities in 3D Visualization, Simulation, & Training 2010-2015: Defense & Government" is Acacia Research Groups comprehensive study on the market for technologies that enable military, emergency response, planning, and other government agencies to conduct training and education, data analysis, system simulation, and similar virtual tasks through the use of 3D computer graphics systems.

This report covers the hardware, software, and services that make these systems possible and focuses on the market and technology trends that will help shape these markets over the next several years. Included are five-year forecasts for spending in the 3D VizSim market within the defense & government segment and its sub-segments of civil aviation agencies, civil services, military, and research and administration and within the hardware and software product categories, and by major geographical region.

Key Topics Covered:

• Executive Summary
• Accelerators
• Inhibitors
• Sub-Segment Trends
• Regional Trends
• Product Trends
• Civil Aviation
• Accelerators
• Inhibitors
• Spending by Region
• Regional Breakdown by Product
• Spending by Product
• Product Breakdown by Region
• Civil Services
• Spending by Region
• Regional Breakdown by Product
• Spending by Product
• Product Breakdown by Region
• Spending by Region
• Regional Breakdown by Product
• Product Breakdown by Region
• Research & Administration
• Accelerators
• Inhibitors
• Spending by Region
• Regional Breakdown by Product
• Spending by Product
• Product Breakdown by Region
• List of Data Tables
• List of Figures

Methodology:

Acacia Research Group conducts primary research via interviews and surveys with product vendors, technology suppliers and, where possible, distributors, and end users of the given technology. Based on that survey data, Acacia analysts make certain assumptions to extrapolate market sizing and forecasts.

Where primary research is not available, forecast assumptions are based on extensive analyst knowledge of given industries and the market dynamics necessary for growth or decline in that market.

In assessing the installed base of a certain technology, Acacia analysts make assumptions on the life span of those technologies and calculate the possible retirement rate to arrive at the installed base.

Occasionally Acacia Research Group will cite third-party data. The copyright holder of that data is responsible for collection and analysis methods employed for their own data collection and extrapolation.

Acacia Research Group engaged the services of Daniel Research Group to design and develop custom Excel/VBA-based modeling tools to support and facilitate the forecasting process. These tools allowed Acacia Research Group to accurately and efficiently transform qualitative assessments of technology and market trend, accelerators, and inhibitors into quantitative terms. The tools utilized Daniel Research Groups SegmentSolver and MatrixSolver proprietary methodologies.

For more information visit http://www.researchandmarkets.com/research/5d94a0/opportunities_in_3

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