Luxion’s KeyShot 2 is Included with Alibre Design Expert & Professional

Richardson, TX, July 22, 2010 – Alibre www.alibre.com, the developer of the world’s most affordable, feature-rich professional 3D CAD/CAM solutions and Luxion www.luxion.com, the leading developer of advanced rendering and lighting technology, announced today that the Luxion KeyShot 2 photo realistic lighting rendering technology will be bundled with v. 12.1 of Alibre Design Expert and Professional 3D CAD software, priced under $600.  With Alibre Design Expert and Professional, customers will get powerful 3D modeling and 2D drafting technology with stunning realistic lighting visualization.

Real-Time Photorealistic Renderings of 3D CAD Models in Seconds

KeyShot 2 is a new application built on Luxion’s production-proven real-time interactive ray tracing lighting and global illumination technology.  KeyShot 2 makes it easy to create photographic images from 3D models with realistic lighting, giving anyone with 3D data the ability to create a photographic image in a matter of seconds, regardless of the size of the digital model.  KeyShot 2 delivers amazing real-time “shots” without the need for special graphics cards.

Alibre Design Expert and Professional v. 12.1 also offer the new BIP export format specifically designed for KeyShot 2.  In addition, Alibre Design Expert and Professional v. 12.1 also takes advantage of the new capabilities in KeyShot 2 by taking 3D data and exporting it directly into Luxion’s native format for cleaner, easier and faster 3D rendered models and amazing shots.

According to J. Paul Grayson, CEO of Alibre, “The combination of Alibre Design and Keyshot 2 enables our customers to create and render images that are indistinguishable from professional photographs of actual physical products. This means that they can show their customers how a product will look prior to incurring the expense of actually creating a physical prototype, thereby saving thousands of dollars and increasing sales by showing a compelling representation of the final product.”

“KeyShot 2 is the next generation of photorealistic real-time rendering,” said Max Freeman, VP of Marketing, Alibre Inc. “Alibre Design and KeyShot 2 is the complete end-to-end solution for our customers, combining extreme ease-of-use, a high level of capabilities, and native BIP export.”

Alibre Design Expert is priced at $1199 and Professional $599, available immediately from www.alibre.com.  To learn more about Alibre Design, go to  www.alibre.com or contact:  Email Contact.  To learn more about KeyShot, go to  www.keyshot.com or contact:   Email Contact.

About Alibre, Inc

Alibre www.alibre.com is the leading global provider of cost effective professional grade mechanical CAD, CAM, and PDM solutions.  Founded in 1997, Richardson, Texas-based Alibre is led by Chairman and CEO J. Paul Grayson (previously CEO of Micrografx) and other graphics visionaries who are changing the landscape of 3D mechanical CAD/CAM software.  Alibre develops Alibre Design™ and Alibre CAM™, the fastest growing parametric CAD/CAM solutions on the market.  One fifth the cost of comparable software, Alibre Design offers the same core features as SolidWorks, Pro/E, Inventor, and other mid-range solid modeling packages at a cost that is affordable to any business or individual.  Alibre CAM extends Alibre Design to provide integrated 2 1/2 to 5 axis CNC machining.

Alibre recently launched Alibre Design Personal Edition, the first low-cost, easy-to-use 3D design tool inspiring people to become entrepreneurs and set-up their own businesses by creating gadgets, products, and inventions in their homes and garages.  Easy-to-use and priced at only $99, Alibre Design PE brings powerful 3D solid design modeling to everyone, from inventors, DIYers, 3D design newcomers, and design enthusiasts.  The software enables people to turn their dreams into a reality by creating real physical products, inspiring a new generation of start-ups.   

Used by an immensely diverse user base, Alibre Design and Alibre CAM provide design and manufacturing solutions to Fortune 500 companies, small businesses, consulting firms, machine shops, start-ups, hobbyists, inventors, teachers and students. Alibre products are distributed in 50 countries and in 15 languages. For more information on Alibre, or for a free trial of Alibre Design and Alibre CAM, please visit  www.alibre.com.

About Luxion

Luxion specializes in technology advancing the state-of-the-art in computer based lighting simulations. Luxion has expert knowledge in areas related to day lighting (atmospheric scattering), light scattering by materials (BRDF and BSSRDF models), light transport algorithms such as photon mapping, and real-time rendering technology.  The company offers consulting and develops proprietary applications and libraries for customers in need of software capable of precisely calculating the scattering of light in complex 3D environments.