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Industry Leaders Forecast Dramatic 3D Expansion at Third Annual 3D Entertainment SummitTM

Quality Content, Consumer Awareness Keys To Marketing "Opportunity Of A Lifetime"

Theatrical, Sports, Games, Events, Mobile Driving Interest; Challenges, Including Glasses, Identified at Event Presented in Association with Variety

LOS ANGELES & MILFORD, Conn. — (BUSINESS WIRE) — September 22, 2010 — 3D entertainment, though still an embryonic industry, is poised for explosive growth said a cross-section of speakers at the recent third annual 3D Entertainment Summit™ presented by Unicomm, LLC and The Bob Dowling Group in association with Variety.

3D represents the "opportunity of a lifetime" said DreamWorks Animation SKG CEO Jeffrey Katzenberg in his keynote address which kicked off the two-day conference held September 15-16, 2010 at the Hilton Los Angeles/Universal City, CA. Other keynote and featured speakers at the sold out conference included writer/director M. Night Shyamalan, Chris Cookson, President of Sony Pictures Technologies, John Rubey, President, AEG Network LIVE, David Bishop, President, Sony Pictures Home Entertainment, Bryan Burns, ESPN's Vice President, Strategic Business Planning and Development and Michael Lewis, Chairman and CEO of RealD.

With over 800 registered attendees, including hundreds of executives representing every major Hollywood studio, scores of writer/directors, industry analysts, financial analysts, dozens of major press and consumer electronics and technology executives, the annual 3D Entertainment Summit™ has quickly become the most important 3D business event in the world. The conference was moderated by Bob Dowling, former editor-in-chief and publisher of The Hollywood Reporter for nearly two decades, and featured opening remarks from Variety's President Neil Stiles and Unicomm CEO John Golicz.

"With six of 2010's top 10 grossing movies—Toy Story 3, Alice in Wonderland, Shrek Forever After, How to Train Your Dragon, Despicable Me, and Clash of the Titans—the promise of 3D is being quickly realized," said Dowling. "Identifying, analyzing and predicting the drivers of that interest, across a range of media platforms, is what the 3D Entertainment Summit is all about."

Compelling, granular market research which suggests explosive 3D growth was presented to the conference by Screen Digest's Sr. Analyst, Film and Cinema, Charlotte Jones and by Michael Cai, VP of Research at Interpret LLC, who reported that, remarkably, consumer interest in home 3D had nearly doubled from the first to the third quarters of 2010.

"With the 3D business on the cusp of dramatic growth," said John Golicz, CEO of event organizer Unicomm, "we are pleased and proud that the 3D Entertainment Summit has become the go-to event for industry leaders looking to capitalize on the emerging stereoscopic landscape."

The need for quality, compelling content and greater consumer education were seen by many speakers and attendees as lynchpins to successfully growing the 3D business. What content will drive consumers to 3D adoption was a key focus of the conference with film, sports and gaming leading the list. Industry standardization, particularly for 3D glasses, was cited as a current challenge, but one which in the short term was likely to be addressed by technological advancements.

In addition to keynote addresses and panels, the Summit, which was covered live throughout by top business broadcast media, featured a state-of-the-art 3D Entertainment Lounge™ where leading edge entertainment companies showcased everything from 3D display cell phones, the latest 3D TV’s and video games to a thirty-foot Dome presentation system.

The highly interactive, discussion-driven environment of the Summit allows entertainment professionals the opportunity to gain practical insight into 3D technology, market considerations, adoption rates, creative and production strategies, and talent and licensing issues to gain a better sense of how 3D relates to their future.

Day 1 Panel Sessions:

Day 2 Panel Sessions (presented in association with DEG: The Digital Entertainment Group):

Speakers at the third annual 3D Entertainment Summit™ included:

Mohammad Ahmadi, President of Technology & Operations for Asia, XpanD; Adrian Askarieh, Prime Universe Productions; Todd Baker, SRS Labs; Jeff Berman, CE Daily; James Bower, MASTERIMAGE 3D; Stuart Bowling, Dolby Laboratories; Tom Bracken, Technicolor 3D; Corey Bridges, Multiverse; Yusuf Broachwala, BSAT Labs LLC/ Baruch Productions; Michael Cai, Interpret, LLC; Gabrielle Chamberlin, Walt Disney Studios Home Entertainment; Sandy Climan, 3ality Digital, LLC; David Cohen, Variety; Dave Cook, NVIDIA Corporation;; Mike Dawson, Sony Electronics; Frank DeMartin, Mitsubishi; Jonathan Dern, Cinedigm Content and Entertainment Group; Richard Doherty, Microsoft; Frederik Du Chau; Eric Edmeades, The Kerner Group; Marc Finer, DEG: The Digital Entertainment Group; Jim Fischbach, Intrepid Management Group; John Gaudiosi, journalist; Jason Goodman, CEO, 21st Century 3D; Josh Greer, RealD; Phil Groves, IMAX Corporation; Buzz Hays, Sony 3D Technology Center, Sony Corporation of America; Scott Hettrick, 3DHollywood.net; Helen Davis Jayalath, Screen Digest; Charlotte Jones, Screen Digest; Debra Kaufman, Founder & Editor, Mobilized TV; Peter Koplik, MASTERIMAGE 3D; Richard LaBerge, EVP/CMO, Sensio Technologies; Reuben Langdon, Actor/Producer, Just Cause Productions, Inc.; Lorne Lanning, Odd World Inhabitants, Oddmobb Inc; Ron Lim; Al Lopez, Spatial View; Marcy Magiera, Magiera Consulting; Jim Mainard, DreamWorks; Derek Manning, director, FOX Sports; Michelle Martell, Cinedigm Content and Entertainment Group; David Martin, Legend3D; Rich Marty, Sony Pictures Home Entertainment; Jeff Maynard, The Weinstein Company and Dimension Films; Robert Mayson, RealD; John Meyer, Meyer Sound Laboratories, Inc.; Patrick Naud, Ubisoft; Michael Pachter, Wedbush Securities; Andy Parsons, Blu-ray Disc Association; Greg Passmore, Passmore Lab; Joe Peixoto, Worldwide Cinema, RealD; Megan Pollock, Consumer Electronics Association; Steven Poster, International Cinematographers Guild; Bai Qiang, 3D China Ltd., Ample Luck International Capital Group; Matty Rich, Hollywood 3D Director & Game Creator; Brian Rogers, Godzilla; Barry Sandrew, Ph.D., Legend3D; Neil Schneider, S3DGA & Meant To Be Seen; Kurt Schwenk, Paramount Pictures;; Alec Shapiro, Professional Solutions Of America, Sony Electronics; Amy Jo Smith, DEG: the Digital Entertainment Group; James Stewart, Geneva Film Co; Andrew Stucker, Digital Cinema Solutions, Sony Electronics ; Chris Subagio, Double Helix Games; Jonas Tanenbaum, Samsung Electronics; Eisuke Tsuyuzaki, Chief Technology Officer, Panasonic Corporation of North America; Corey Turner, Stereographer and Technical Animation Supervisor, Sony Pictures Imageworks; Brian Van't Hul, LAIKA; Ken Venturi, NCM Media Network; Richard J. Verrier, Los Angeles Times; Chris Ward, Lightspeed Design, Inc. / DepthQ® Stereoscopic; Cevat Yerli, Crytek GmbH.

3D Entertainment Summit™ sponsors included:

Premier Sponsors of the 3D Entertainment Summit presented in association with Variety include: RealD, the conference 3D provider; Sony Electronics, including its Digital Cinema Solutions Group, which is the official projection sponsor of the general sessions; Co-Sponsor: DEG (The Digital Entertainment Group); Official Sponsors include: MASTERIMAGE 3D, Meyer Sound Laboratories, the conference audio provider; Supporting Sponsors include: Samsung Electronics and inner-D; Official Screen Sponsors: Harkness Screens and Strong / MDI Screen Systems; Sponsors include: NVIDIA Corporation, Mitsubishi Digital Electronics, Hyundai, Technicolor, BSAT Labs (2D to 3D conversion), JVC U.S.A, VOLFONI 3D Eyewear, Legend3D, Sensio Technologies, IMAX Corporation, Dolby Laboratories, SRS Labs, Panavision, DreamWorks, Panasonic Consumer Electronics Company, 3ality Digital; Supporters: Texas Instruments DLP Cinema Products, Micoy Corporation, GUNNAR Optiks, American Paper Optics, Lightspeed Design, Inc. / DepthQ, Roxio, Quantel Inc., Spatial View, JUMP! 3D, Marchon 3D, Reliance MediaWorks, Virtual Images, from IGH Solutions, Transilwrap Company Inc., TriOviz SAS, TrioScopics 3D, 3DMedia, BlueStar Technologies, 21st Century 3D and HD Camera Rentals; Industry Partners: Interpret LLC, GamerLive.TV, Los Angeles Times, ICG Magazine, Screen Digest, 3DHollywood.net, Home Media Magazine, S3DGA (The S-3D Gaming Alliance) and Meant to Be Seen ( mtbs3D.com), the foremost authority group on consumer S-3D gaming and entertainment.

The 3D Entertainment Summit™ presented in association with Variety is the definitive conference devoted to examining and analyzing the burgeoning confluence of 3D and entertainment. The event attracts over 800 attendees representing a “who’s who” in 3D from top brands and all aspects of the entertainment community, draws international media coverage and boasts industry-leading sponsors. For more information on the event, please visit: www.3d-summit.com

The 3D Gaming Summit™ in association with Variety, the most recent addition to the entertainment industry series of events produced by The Bob Dowling Group and Unicomm, LLC, featured an all-star speaker roster of industry leaders this past April. Keynotes included producer Jon Landau (Avatar), director Paul W.S. Anderson (Resident Evil), and executives Phil Eisler (NVIDIA) and Josh Greer (RealD). For more information: www.3dgamingsummit.com

Mobile Entertainment SummitTM in association with Variety and in partnership with the Mobile Excellence Awards, the most influential and coveted awards program in the mobile industry, brings together the brightest minds in the mobile ecosystem for a two-day conference packed with in-depth, interactive discussions. From start-ups, studios, content providers, entertainment, apps and handsets, to brands and more, industry luminaries will share best practices and discuss the future of mobile entertainment to provide a unique and deep reach into the mobile and entertainment world. More information can be found at www.lamobilesummit.com.

The Bob Dowling Group - For 17 years through 2007, Bob Dowling was editor-in-chief and publisher of The Hollywood Reporter and president of the VNU Business Media Film and Performing Arts Group. During Dowling's tenure, The Reporter launched numerous new products, including the HollywoodReporter.com Web site, e-mail edition, weekly edition, THR East, Literary Hollywood, Festival de Cannes dailies and the Oscar Screening Guide, as well as many annual events such as the Women in Entertainment Power 100 stand-alone issue and its related breakfast event, the Next Generation ranking of prominent young executives, the Film and TV Music Conference and the reorganized Key Art Awards. Dowling recently started his own information and consulting firm, the Bob Dowling Group, to serve clients looking to navigate the converging worlds of entertainment and technology, with the 3D Entertainment Summit as a lead project.

Unicomm LLC is an independent business-to-business communications company specializing in originating and managing world class trade shows and conferences in underserved and nascent markets. Founded in 1998 in Milford, CT, Unicomm enjoys an impressive track record of dozens of successful show launches and hundreds of event productions. Unicomm’s properties include the 3D Entertainment Summit in association with Variety, The 3D Gaming Summit, the LA Times Travel & Adventure Show, Adventures in Travel Expo in NY, CH, DC and Seattle, and the Green Travel Summit. For more information: www.unicomm.org.

Variety - Variety is the leading publication for business entertainment news, recognized and respected throughout the world of show business. The Variety Group – Daily Variety, Daily Variety Gotham, Weekly Variety and Variety.com – are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).


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