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TomTom Announces its New Portable Navigation System “Blue&Me TomTom LIVE” for the New Lancia Ypsilon

AMSTERDAM — (BUSINESS WIRE) — February 14, 2011 — TomTom, the world’s leading provider of location and navigation solutions, today announces the launch of the Blue&Me TomTom LIVE system, including the award-winning HD Traffic™, for the new Lancia Ypsilon.

The new system will be launched at the Geneva Motorshow on March 1. It will provide the customers of the new Ypsilon with an easily updateable navigation experience, together with the most accurate traffic information and specific product attributes such as a new fluid touch user interface and a new mounting system developed by TomTom and Fiat Group Automobiles. The Blue&Me TomTom LIVE offers the benefits of an integrated and connected infotainment system with the advantages of a portable navigation device opening up the world of connectivity to new Lancia Ypsilon customers. The Blue&Me TomTom LIVE will be available for the new Lancia Ypsilon from the second quarter of 2011.

“We are very pleased to be able to further build on an already fruitful relationship with Fiat Group Automobiles and Lancia, one of their most prestigious brands. The Blue&Me TomTom was successfully launched on the Fiat Punto Evo in August 2009 and since then has enjoyed good adoption rates with more than 50,000 units sold in Europe. We expect this new product, with its compelling services package to be at least as successful as the previous one”, says Giles Shrimpton, Managing Director, TomTom Automotive.

Key features

The key features of the Blue&Me TomTom LIVE include:

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About TomTom

Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has 3,500 employees and sells its products in over 40 countries.

Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning HD Traffic™.

For the world’s most up-to-date route planner, including live traffic information please visit www.routes.tomtom.com

For further information, please visit www.tomtom.com



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