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Research and Markets: Location-Based Services - Market Forecast, 2011-2015 - Revenue Is Expected To Reach US$10.3bn in 2015, Up From $2.8bn In 2010

DUBLIN — (BUSINESS WIRE) — June 14, 2011Research and Markets ( http://www.researchandmarkets.com/research/057c6d/locationbased_ser) has announced the addition of the " Location-Based Services - Market Forecast, 2011-2015" report to their offering.

Following many years of high expectations, the location-based services market is finally coming of age. Growing adoption of GPS devices is the key driver, helping a whole host of different applications and services to grow. For mobile operators, this is an opportunity to drive new revenue streams, but it is also a threat because it means access to location information is no longer their monopoly. Operators need to become more active in the location space by driving their own-branded navigation and local search applications on devices they distribute, maximizing smartphone sales and bundling people-finding services with packages targeting specific segments. In other segments including social networking, in-app advertising and advertising-based messaging the opportunity is more limited, although there are some interesting opportunities here, as well.

The report provides a detailed overview of the current status and size of the location-based services market. It takes a specific look at the positioning of the mobile operators within the value chain and how they can leverage their assets to take a stake in this growing opportunity. A number of services are analyzed, but the biggest focus is on navigation, the largest in terms of revenue where various business models are establishing themselves and a range of different players are focusing their efforts, creating a dynamic and fast-changing market segment. Other services such as people finding and local search are also covered. We do not include fleet tracking services or location-based voice billing.

Key Findings

Key Questions Answered

The report is targeted at a range of industry participants requiring an overview of the market and an analysis of the different players, and a particular need to understand how operators are positioning themselves.

Companies Mentioned:

For more information visit http://www.researchandmarkets.com/research/057c6d/locationbased_ser

Source: Pyramid Research, Inc.



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