Maybe I'm missing somthing, or everyone else in this thread is. I'm still not sure wich it is. :-)
Are we talking about how to get the revenue back or just cleaning the place up to be an elitist 3d community?
Better content is not going to help generate revenue through ads. Neither is combining 100 textures into 1 file. If anything it will create less page views and in turn less ad revenue.
I fail to see how you can have both. Your not going to get all high quality free items without some kind of incentive.. Hell, rendo can't even do that in its marketplace, much less freestuff.
As for the ads revenue not being enough, theyve stated that the problem is that international views or clicks dont count. How to fix that is beyond me other than trying to get international ads in here. Or at least switching out the ones that dont pay for ones that will.