I don't know what most people would do. but I almost always close the page when I come apon a site that forces me to sit through a video. Mainly because I'm on dialup. and even a small video takes too long to play. If a page takes more than a couple minutes to load I close that too and any page with a video takes too long to load. I suspect that if broadband were offered where I live that might be different. But that is just my own preferance and there are probably quite a few who would feel the same. I'm not really saying I don't like the idea. but I felt I needed to give a point to consider.