Atmel Launches Industry's First Integrated App Store And Collaboration Workspace

-Additions to Studio 6 Further Simply Embedded MCU Design

MUNICH, Nov. 13, 2012 — (PRNewswire) — �Electronica 2012 -- Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch technology solutions, today further simplified the software design process for embedded MCU designers with the introduction of Atmel Gallery, an app store for development tools and embedded software that evolves Atmel Studio 6 into a comprehensive integrated development platform (IDP). Atmel is the first company to bring the convenience of an app store to the embedded MCU community.

While MCU designers are under increasing pressure to develop highly differentiated, innovative and complex products in far less time than ever before, engineering resources and project times are not being increased. Growingly, software is used to differentiate end-customer products, from smartphones to industrial controls. Yet, traditional software development environments have not evolved in any meaningful way to accommodate the new realities of the designers' world. To shorten the design cycles for their differentiated products, designers today need a comprehensive IDP that provides easy access to all the necessary tools and embedded software they require, such as compilers, advanced debugging and analysis tools, real-time-operating systems and communication stacks.

Atmel Gallery is built directly into the Atmel Studio 6 development environment and is also available via the web at gallery.atmel.com to provide easy access to free and commercial extensions for Atmel Studio including development tools such as compilers, peripheral configuration, code editing and code analysis. To support the development of Atmel MCUs, solutions are available now through the Atmel Gallery from third-party partners including HP Info Tech, Keil (a division of ARM Holdings), Percepio, Red Lizard and Symnum Systems to help shorten their design time.

For instance, FreeRTOS, a popular real-time embedded operating system (OS), is now integrated into the Atmel Software Framework and available through Atmel Gallery to give designers easy access to use real-time OS capabilities in their MCU designs. Atmel will continue to include additional partner solutions into Atmel Gallery, including RTOS solutions such as Micrium's popular µC/OS real-time kernels and µC/Probe data visualization tool and rapid prototyping tools such as Proteus VSM from Labcenter Electronics for hardware/software co-simulation, with many more to come.

Atmel also launched Atmel Spaces, a cloud-based collaboration workspace for hosting software and hardware projects targeting Atmel MCUs. Atmel Spaces makes it easy for the MCU design community to collaborate, resulting in a rapidly growing community of developed tools and embedded software for Atmel MCUs. Available at spaces.atmel.com, Atmel Spaces provides all the tools to make collaborative development easy, including access control, version control system, bug and feature trackers, mailing lists and wikis. Projects hosted on Atmel Spaces are accessible directly from Studio 6.

"Embedded designers require a new type of development platform, one that helps meet the exploding software requirements in their MCU designs. Easy access to all their tool and software needs is key for enabling them to meet their challenging project timelines," said Joerg Bertholdt, director of marketing, MCU tools and software, Atmel Corporation. "Atmel Gallery and Atmel Spaces evolve Studio 6 in ways that do just that. Now, designers can take advantage of the same easy-to-use environment to satisfy all their tools and software needs with the opportunity to collaborate with other engineers."

Availability     
Available free of charge, Atmel Studio 6 can be downloaded at www.atmel.com/atmelstudio. Atmel Gallery and Atmel Spaces are directly accessible through Atmel Studio 6 or at gallery.atmel.com and spaces.atmel.com. Atmel Studio supports development for Atmel AVR® and SAM ARM®-based Cortex™-M-based Flash MCUs.

Webinar
To learn more about Atmel Gallery, a live webinar is available on Wednesday, November 28, @ 10:00 am PT. Sign up for the webinar now.

More Information
Atmel Studio 6: www.atmel.com/studio6
Atmel Blog: http://atmelcorporation.wordpress.com 
Atmel YouTube Channel: www.atmel.com/youtube
Twitter: www.atmel.com/twitter 
Facebook: www.atmel.com/facebook
LinkedIn: www.atmel.com/linkedin

About Atmel
Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

© 2012 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, AVR® and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. ARM® and Cortex™ are registered trademarks or trademarks of ARM Limited. Other terms and product names may be trademarks of others.

Press Contact:

Agnes Toan, PR Manager

Tel: (+1) 408-487-2963, Email: Email Contact   

Partner Quotes

FreeRTOS
"Our collaboration brings together the Atmel software framework and the popular FreeRTOS kernel in a professional and pre-packaged integration. This saves Atmel customers weeks of time otherwise spent on integrating an RTOS and writing efficient, fully multi-threaded aware peripheral drivers."
-           Richard Barry, founder of the FreeRTOS project

HP Info Tech
"HP Info Tech's CodeVision for AVR provides a commercial compiler and automatic program generator for Atmel AVR microcontrollers. Integrated with Studio 6, AVR designers now have a choice of compilers and a graphical interface for peripheral configuration without ever leaving the Atmel Studio 6 development platform. We are excited to participate in the Atmel Gallery as a new way to deliver the best tools to developers, hassle free."
-           Pavel Haiduc, manager, HP Info Tech

Karoly Lukacs
"AStyle Extension enables programmers to format their source code to keep it clean, readable and organized. The Atmel Gallery provides an entirely new way to help a broad base of designers benefit from innovative developments."
-           Karoly Lukacs, developer

Keil
"When designing with ARM-based microcontrollers, Keil's development tools are best-in-class. The integration between Atmel Studio 6 and Keil MDK-ARM, along with the easy accessibility in Atmel Gallery, provides developers of ARM Cortex-M based applications the flexibility and choice of tools for optimizing their designs."
-           Reinhard Keil, director of MCU tools, ARM

Labcenter
"Virtual System Modeling with Proteus reduces product design cycles by shortening product development time and lowering development cost. The integration of Proteus with Atmel Studio, and the easy accessibility through Atmel Gallery will bring development of MCU applications to a new, unprecedented level."
–          John Jameson, chairman and chief software architect, Labcenter Electronics

Micrium
"Micrium's µC/OS-III Kernel helps save time for embedded MCU designers. Having µC/OS-III integrated in Atmel Studio, and easily available in the Atmel Gallery, provides developers with a commercial RTOS solution that allows them to build reliable devices – quickly." 
-           Jean Labrosse, founder, CEO and president, Micrium

Percepio
" FreeRTOS+Trace, Percepio's innovative Tracealyzer tool for the popular FreeRTOS operating system, is now available in Atmel Gallery. This collaboration with Atmel helps bring a fully integrated runtime diagnostics solution to embedded developers to help change the way embedded applications are developed."
-           Johan Kraft,  CEO and founder, Percepio

Red Lizard
"With Red Lizard's Goanna Studio static code analysis tools, embedded developers can easily extend Atmel Studio to check their MCU applications against crashes and security vulnerabilities. Atmel Gallery is a first of its kind to easily provide all the tools a developer needs. We are excited to be included in this app store to help bring additional value to the embedded industry."
 - Dr. Ralf Huck, CEO, Red Lizard Software

Symnum

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