SAN DIEGO, April 17, 2024 — (PRNewswire) —  Sony Electronics Inc. today announced its 2024 BRAVIA TV lineup and the redefining of BRAVIA as a brand that provides the ultimate home cinema experience. As part of the new BRAVIA line-up, Sony will release four new TV models, with BRAVIA 9 as the flagship capable of extraordinary peak brightness, deep blacks, and expanded contrast. The new lineup also includes the BRAVIA 9 Flagship Mini LED, BRAVIA 8 OLED, BRAVIA 7 Mini LED, and BRAVIA 3 LED with select models being available for pre-order now in the U.S. and available soon in Canada. In addition, Sony announced today the BRAVIA Theater home audio product lineup made for seamless integration to experience the full audiovisual richness of any content at home.

BRAVIA is designed to enhance the authenticity of cinematic content, delivering impressive picture and sound at home as the filmmakers intended. By unifying TVs, soundbars, and other home audio technologies under the single brand, BRAVIA, Sony aims for customers to have a simplified home theater setup to enjoy the ultimate cinematic experience of immersive picture and sound. The matching features and design of BRAVIA TVs and BRAVIA Theater home audio products make it easier for consumers to choose their ideal combination of products to complete their home theater.

"Sony has been operating at the heart of the film industry for decades and has unique positioning with their experience in film creation, professional production equipment, and distribution. We want to bring that expertise to consumers' homes by integrating it into our new BRAVIA TVs and BRAVIA Theater home audio devices," said Yoshihiro Ono, Head of Home Entertainment Business Unit, Sony Corporation. "We are excited to launch these new products and for consumers to have an upgraded cinematic experience in their homes."

Cinema is Coming Home with BRAVIA

The BRAVIA 9 Flagship Mini LED is Sony's brightest 4K TV ever with thousands of Mini LEDs precisely controlled by XR Backlight Master Drive™¹, based on technology found in Sony's professional monitors used by filmmakers. With higher luminance than ever, new color volumes can be reached. BRAVIA 9 can accurately reproduce natural scenes in detail, hosting approximately 325% more dimming zones and being approximately 50% brighter than its predecessor, the 2023 X95L model. The model includes X-Wide Angle™ to preserve color and brightness while viewing the TV from any angle, and X-Anti Reflection™ to reduce screen glare so all viewers have a premium picture. Additionally, BRAVIA 9 features Acoustic Multi-Audio+ and is the world's first² TV with upward firing Beam Tweeters in addition to side Frame Tweeters to deliver cinematic surround sound.

BRAVIA 9, BRAVIA 8 and BRAVIA 7 use the intelligent XR Processor™ that uses a scene recognition system to analyze every frame with high accuracy, and then optimizes the picture for ultimate realism. Reinforced by XR Triluminos Pro™ these models can display billions of accurate colors and enhance the range of hues and saturation to reveal extremely precise color in every scene, just as the filmmaker intended.

Partnering to Deliver the Best Cinematic Experience

BRAVIA TVs are equipped with Studio Calibrated Pictures modes aimed to reproduce the image quality intended by filmmakers on your TV at home. In addition to the existing Netflix Adaptive Calibrated Mode and SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE),^{3, 4} Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series, and for the first time, live sports. ^{3, 5}

Studio Calibrated modes:

• Netflix Adaptive Calibrated Mode⁴
• SONY PICTURES CORE Calibrated Mode⁵ (formerly BRAVIA CORE Calibrated Mode)
• NEW - Prime Video Calibrated Mode⁶

Both BRAVIA TVs and BRAVIA Theater home audio products are compatible with IMAX Enhanced and certified by IMAX and DTS® to get the best possible IMAX movie experience from SONY PICTURES CORE (formerly BRAVIA CORE) and select films on Disney+. BRAVIA users can enjoy optimized IMAX picture and sound with IMAX Enhanced mode, including IMAX Enhanced sound with DTS:X.⁶ SONY PICTURES CORE will introduce select series of Crunchyroll– a streaming service focused on anime. This will add a host of Crunchyroll anime series to customers with an included streaming package⁷.

IMAX:

"We're excited to bring audiences an unrivaled cinematic experience in the home and beyond with Sony's new BRAVIA IMAX Enhanced certified TVs and BRAVIA Theater home audio products," said Vikram Arumilli, SVP and GM, Streaming and Consumer Technology at IMAX. "IMAX Enhanced is designed to preserve and enhance filmmaker's vision and intent, and Sony's expanded device offering adds more ways for fans to experience the power of IMAX through some of the most iconic films hosted on the platform."

Dolby:

"Storytelling is at the heart of everything we do at Dolby," said Mahesh Balakrishnan, Vice President of Consumer Entertainment, Dolby Laboratories. "With Dolby Vision and Dolby Atmos, creatives have a wider set of tools to work with so audiences can experience their stories exactly as they envisioned. Through the combination of Sony best-in-class engineering and Dolby's industry leading innovations, consumers can enjoy truly cinematic Dolby experiences on their favorite Sony BRAVIA TVs and BRAVIA Theater devices."

BRAVIA TV + BRAVIA Theater Integration

In cinemas, speakers are usually located behind the screen, which has numerous small holes for sound to pass through allowing the dialogue you hear to sound like it is coming from the correct position of the image projected on screen. Select BRAVIA TVs and BRAVIA Theater products feature Acoustic Center Sync,⁸ which mimics the cinema experience by fusing the sound of the TV's speakers and the soundbar seamlessly, elevating the audio and dialogue to precisely match the action on screen.

New to BRAVIA TVs is Voice Zoom 3™, which recognizes human dialogue through AI algorithms and amplifies or reduces its volume so hard to hear dialogue sounds loud and clear, even in the most intense action scenes.⁹ When connected together, BRAVIA Theater is able to tap into Voice Zoom 3 and utilize the technology to improve dialogue volume as well. This function and more can be controlled through the BRAVIA Connect App (formerly Home Entertainment Connect App) which guides users through initial setup, adjusts volume, sound field, and more.¹⁵ Settings for Voice Zoom 3, Acoustic Center Sync, BRAVIA Theater audio products connected to BRAVIA, and other TV features can now be operated using the BRAVIA Connect without displaying the menu bar on the TV screen while watching a movie.

BRAVIA TV models, prices, and features

• BRAVIA 9 Mini LED (85", 75", 65")
  • 85" Class (84.6" diag): $5,499.99 USD MSRP/ $6.499.99 CA MSRP
  • 75" Class (74.5" diag): $3,999.99 USD MSRP/ $4,799.99 CA MSRP
  • 65" Class (64.5" diag): $3,299.99 USD MSRP/ $3,999.99 CA MSRP
• BRAVIA 8 OLED (77", 65", 55")
  • 77" Class (76.7" diag): $3,899.99 USD MSRP/ $4,899.99 CA MSRP
  • 65" Class (64.5" diag): $2,799.99 USD MSRP/ $3,399.99 CA MSRP  
  • 55" Class (54.6" diag): $1,999.99 USD MSRP/ $2,499.99 CA MSRP
• BRAVIA 7 Mini LED (85", 75", 65", 55")
  • 85" Class (84.6" diag): $3,499.99 USD MSRP/ $4,699.99 CA MSRP
  • 75" Class (74.5" diag): $2,799.99 USD MSRP/ $3,599.99 CA MSRP
  • 65" Class (64.5" diag): $2,299.99 USD MSRP/ $2,699.99 CA MSRP
  • 55" Class (54.6" diag): $1,899.99 USD MSRP/ $2,299.99 CA MSRP
• BRAVIA 3 LED (85", 75", 65", 55", 50", 43")
  • 85" Class (84.6" diag): $1,799.99 USD MSRP/ $2,499.99 CA MSRP
  • 75" Class (74.5" diag): $1,299.99 USD MSRP/ $1,699.99 CA MSRP
  • 65" Class (64.5" diag): $999.99 USD MSRP/ $1,299.99 CA MSRP
  • 55" Class (54.6" diag): $849.99 USD MSRP/ $999.99 CA MSRP
  • 50" Class (49.5" diag): $699.99 USD MSRP/ $849.99 CA MSRP
  • 43" Class (42.5" diag): $599.99 USD MSRP/ $749.99 CA MSRP

1 | 2 | 3 | 4  Next Page »